HBO GO: “Awkward Family”
Millennials didn't realize HBO Go came free with an HBO subscription. So we created a campaign for HBO Go based on this insight: Get HBO Go so you don't have to watch with your parents.
Meta
Assigned to a team called “Rapid Response,” we were tasked with finding, interviewing and creating stories about real people using META’s tools to make positive impacts. All in under six days.
Never thought I’d get to use my journalism degree.
Lincoln:
“The Lincoln Motor Company”
A classic brand turns ninety-years new. Lincoln wanted to shed its “boats for old folks” image and give its entire image a brand new car smell.
Purple Mattress
“Write what you know,” they said.
I too once subscribed to Hustle Culture, but a global pandemic revealed the value of sleep. And not just for health reasons. Sometimes the only thing standing between me and a creative solution was a solid night of shuteye. So we wrote a platform about it.
JBL Headphones: “Deflategate”
How do you get culture to notice an underdog brand when its competitors enjoy Goliath budgets and pro NFL sponsorships? You hijack the hoopla of the most heated debate in NFL history: Deflategate.
The New Yorker: “Interesting”
I know what you’re thinking, “Oh the New Yorker.” But really, it’s far less pinky-in-the-air, and more things-that-make-you-go-hmmm-and-haha. And there’s something in it for everyone.
SiriusXM: “Road Happy”
SiriusXM came to us in search of a brand platform. We created “Road Happy” the polar opposite of road rage. Based off the insight that great content can transform every trip into a joyride.
Converse: “Disruption”
A classic brand turns 100 turns into my very first campaign for one of my first favorite brands. Still have a pair from the 9th grade. What year was that? Don’t ask.
Jet.com: “Spree”
To launch Jet.com, we created videos in real-time that celebrated the online carts of purchases as they rolled in.
Flamingo:
“Quality Equal Blades”
In the personal care business “The Quality Gap,” describes the discriminatory practice that charges women more for lower quality goods. So Harry’s created Flamingo. Equal quality blades. We ditched the pretty pink imagery and respected women’s intelligence by focusing on the quality of the blades.
Jackson Hewitt:
“Working Hard”
Jackson Hewitt wanted to redefine their mission. We created “Working Hard for the Hardest Working,” a brand that celebrates the working class and offers the financial help they can’t get anywhere else.
Consumer Reports: “Look Closer”
Founded in 1936, this trusted old brand needed to reintroduce themselves to a modern audience.
