The Lincoln Motor Company Brand Restart
A classic brand turns ninety-years new. Lincoln wanted to shed its “boats for old folks” image and give its entire image a brand new car smell.
Launch spot: Hello Again.
Super Bowl Activation Spot 1:
Super Bowl Spot 2:
Behind The Scenes:
Magazine and Print Launch Featuring Beck:
Print and Poster Ads
Print:
One of the seasons most awarded digital activations - the Beck/Chris Milk/Lincoln partnership set the precedent for how effective this approach to creative could be at breaking through. Read the Fast Company Article: